Country Choice is breaking ground in a mature category with its new Country Choice Organic Oatmeal Squares (countrychoiceorganic.com). The on-the-go breakfast squares deliver the nutrition of a bowl of instant organic oatmeal in a whole grain soft-baked organic bar with no trans fat and three times the fiber of the average breakfast bar.


Fairfield Farm Kitchens has launched three new entrees and one new soup under its Organic Classics line (www.fairfieldfarmkitchens.com). The additions of Jamaican Style Jerk Chicken, Lemon Chicken Piccata, Chicken Spinach Alfredo and French Onion Soup with Croutons continues Fairfield Farm Kitchen’s mission to broaden the flavors of prepared organic meals. Each new item is meticulously prepared using small batch restaurant techniques—hand trimming meats, oven roasting vegetables, simmering sauces until they’re just right. As with all Organic Classics meals, ingredients are locally sourced from area farms whenever possible to ensure freshness and quality while supporting sustainable, environmentally friendly and humane farming practices.


Edward and Sons has added three new organic canned fruits under the Native Forest brand (www.edwardandsons.com). The popularity of its organic canned pineapple has prompted Edward & Sons to delve further into the organic tropical canned fruits with Organic Papaya, Organic Mango and Organic Tropical Fruit Salad. All three are USDA certified organic and available in 14 oz. cans with attractive, colorful labels.


Mayorga Coffee Roasters’ Mayorga’s Rainforest Alliance Certified coffees are now available at its own retail locations, through its on-line store, and at Costco stores throughout Virginia, Maryland and the surrounding Northeast region (www.mayorgacoffee.com).The Rainforest Alliance works in partnership with eight Latin American conservation groups to certify coffee farms, and ensure that they meet a host of rigorous social and environmental standards.


Dakota Beef, the nation’s largest 100% certified organic beef company, and Delaware North Corporation chose this year’s Major League Baseball All-Star game to launch Dakota Beef’s new line of certified organic concession products (www.dakotaorganic.com). Dakota Beef’s one-third pound certified organic burger and all-beef polish sausage were decked out with certified organic condiments and served on certified organic buns from Rudi’s Organic Bakery. Additionally, Delaware North currently offers Dakota Beef’s Certified Organic All-Beef Hot Dogs in the luxury suites at Jacobs Field in Cleveland, OH, and at Ameriquest Field in Arlington, TX. The program will expand to include certified organic steaks at other Major League baseball parks and National Parks catered by Delaware North.

Eden Foods has developed a new line of delicious, convenient heat-and-serve entrees (www.edenfoods.com). The Organic Rice & Beans, which come in 15-oz. cans, are made from U.S. family farm organically grown beans and organic Lundberg short grain brown rice seasoned with all organic vegetables, herbs, spices and sea salt. The six varieties all include the Lundberg rice, and come with either organic Caribbean black beans, garbanzo beans, kidney beans, green lentils, pinto beans or small red beans.

Jim’s Organic Coffee and WaterAid have teamed up to offer the new Water for Life Blend, a lively tasting, medium/dark blend of Ugandan and Ethiopian whole beans that gives back money to improve the quality of life in some of the poorest communities in Africa through low cost, sustainable, clean water projects (www.jimsorganiccoffee.com). Jim’s Organic Coffee’s pledge of 25 cents per pound will be donated specifically to Uganda and Ethiopia—two important sources of beans and key ingredients in the Water for Life Blend. The promotion includes both the 12-oz. package and bulk purchases.

New Chapter Organics from New Chapter is a supplemental product line that includes multivitamin supplements, Every Man, Every Woman, Stress Support, Multi and more than 20 different varieties of its probiotic nutrients (www.newchapter.info). New Chapter is the first supplement company that has voluntarily had its multivitamin probiotics reviewed and approved to NOP standards by a USDA- accredited, third-party certifier.

Ocean Spray just launched a new selection of Organic 100% Juice Blends (www.oceanspray.com). Ocean Spray blends organic cranberries harvested at their peak of flavor with other organic fruits for a naturally healthy and delicious juice. Organic 100% Juice Blends contain no added sugars, preservatives, or artificial flavors.