september-october 2011

features
Cover Story
Marketing Natural and Organic Products in 2011 and Beyond:
Benchmarking Top Challenges and Tactics
By David Poole
Plus: Blogging Natural and Organic Products–5 Easy Ways to Get Started

Enterprise
Canaan Fair Trade and Dr. Bronner’s: Working Together to Develop Market Opportunities in the West Bank
By Kat Schuett

Dialogue
Just Say No to GMOs: Non-GMO Month, The Right2Know March and Working
Together to Protect Our Food Supply
An Interview with Megan Westgate, Executive Director of the Non-GMO Project

columns
Managing
Setting Priorities for Profitable, Sustained Growth
By Pedro Garcia

Ingredients
Giving a Nutritional Upgrade to Your Products: Koff’s “It” List for Energy, Digestive Wellness and Heart Health
By Ashley Koff, R.D.

Processing
Pioneering New Planet-Friendly Packaging: The CEO of Justin’s Nut Butter’s Search for a Sustainable Squeeze Pack
By Justin Gold

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